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to encourage the issuance of new ideas for old products, etc. Focus groups can create a research that is appropriate to provide baseline information that can subsequently be extended.

Focus groups are formed from 5 to 15 participants, selected by predetermined criteria and committed to the aims of the discussion. The discussion is led by experienced facilitators, standard within two hours astronomical.

"PsyArt Biz" offers the service Research through discussion/Focus Group, which includes defining the target together with the applicant, the selection of participants, preparation of plans, group facilitation, analysis and presentation of results.

The results are presented in a written report and are supperted by a video of discussion.

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The Focus group is carefully prepared discussion, indepth group interview. From this discussion are initiated ideas and solutions for planning, research and evaluation of organizational issues, improving of a product or service. Discussion by collecting detailed information in a quick and cheap way, and formed an opinion from the views of various participants in set case.

When to use a focus group: to identify strengths and weaknesses of services or products, to decide where to make changes and improvements;